Tuesday, October 6, 2009

Omotesando, Tokyo - Any luxury retailer's dream home.

image source: viewonfashion

Burberry just announced the re-opening of its store in the Omotesando district in Tokyo on September 5, 2009. The store's design concept was developed by Burberry Creative Director Christopher Bailey.

The Omotesando District epitomizes the clash between architecture and fashion. Many luxury-good brands such as Chanel, Louis Vuitton, Prada, and Tod's have flagship stores in Omotesando. The Prada store, for example, was designed by architects of the famous Swiss firm, Herzog & de Meuron. The Prada store is a six-story, glass building with sharp angles, but also "bubble-like", diamond-shaped window panes. Architects of this building have said that when fashion and architecture meet, it "encourages the meshing of consumption and culture"... Many people around the world visit Omotesando not to shop, but to view the building designs.

image source: chosun

Louis Vuitton
image source: designboom


1 comment:

  1. Great commentary, Social Media channels have allowed brands to engage, communicate and above all listen to what their customers are saying.

    Michael Kors